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Pasta with veal in a pan
CONCEPT
· EST. ·
1962
BROOKLYN
Concept website · Italian restaurant

Osso Buono

Sundays in Brooklyn since 1962.

The idea

A site that tastes like the menu card on the table.

An imagined family trattoria, cooking one thing well since 1962. Cream paper, red ink, and a photo that makes you hungry. A concept, designed the way we'd design yours.

The Carta · Autumn
A short menu, cooked the long way.
Rigatoni alla Vodka24
Cacio e Pepe26
Osso Buono alla Milanese48
Tiramisù della Nonna14
The screens

One long page on a laptop. A menu in your pocket.

Osso Buono · concept
Osso Buono full page on a laptop
Osso Buono on a phone
The menu on a phone
Colour and type

Four colours from the kitchen. Three typefaces from the menu.

Tablecloth#F5EFE0
San Marzano#B8331C
Walnut#6B4A38
Espresso#1A1411
Aa
FrauncesHeadlines and dish names. A soft serif with an old-menu feel.
Aa
InterDescriptions and prices, easy to read small.
Aa
JetBrains MonoSmall labels, like a stamp on the menu.
Decisions

Why it looks the way it does.

01

Photo first

One big dish fills the first screen. People choose with their stomach.

02

The menu is the page

No PDF to download. The menu reads well on a phone.

03

Prices without signs

24, not $24.00. Calmer, like a printed menu.

04

One voice

"Red sauce, white tablecloth, no substitutions." Short lines with personality.

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