dara.Concept website · Churrasco, Miami Beach
N° 087 / Summer file
TROPICANA
Picanha carved tableside, caipirinhas all night, samba on tap.
EST. RIO 1987 · OCEAN DRIVE · MIAMI BEACH · CHURRASCO · SERVED LOUD, SERVED LATE · EST. RIO 1987 · OCEAN DRIVE · MIAMI BEACH · CHURRASCO · SERVED LOUD, SERVED LATE ·
The idea
LOUD AND LATE.
An imagined Brazilian steakhouse on Ocean Drive, open until two. A poster, not a brochure: one screen, a huge wordmark, and the steak labelled like a lab specimen. A concept, designed the way we'd design yours.
The screen
A poster you can reserve from.
Colour and type
Two colours. No grey area.
Night#000000
Caipirinha#F4C542
Neon white#FFFFFF
AA
AntonThe wordmark, set huge. Type is the image.Aa
Playfair Display italicThe one warm line: the promise of the night.01
JetBrains MonoLabels, times and the ticker.Decisions
Why it looks the way it does.
01
Type as the image
The name fills the screen, like a neon sign.
02
The steak, labelled
FIG. 01, 1.4kg, °54C. One photo becomes a show.
03
A ticker that never stops
Always moving, like a bar that never closes.
04
One screen, one action
One screen. One button: Reserve tonight.
WANT A SITE THIS LOUD?
Free preview, usually within 48 hours.